The Mamas and Papas

Do you have an expectant or newly minted parent on your Holiday Shopping list this year? Why not splash out on something that they wouldn’t normally buy for themselves! We’ve got a few ideas for keeping gifts useful and interesting!

Carriers are a great way to keep on-the-go parents moving while encouraging the all-important bonding time. Whether you choose a Boba Wrap ($59.99), a Beco Carrier ($139.99) or an Ergo (from $124.99 to $164.99), you’re sure to enjoy toting the little ones around town on your many social calls! We’ve had great customer reviews about each product, and would love to help you choose which carrier suits you most. Samples are available to try on at each of our Brick-And-Mortar locations.


You can keep warm on these journeys with the gorgeous (and Canadian-made!) M Coat. This 3-in-1 jacket will take Mom from maternity to carrier and back again. Insulated with pure down, the M Coat is available in black, red, brown, blue and grey and costs $384.99.



And new this year from 7AM we have the wonderful WarmMuffs! These cozy mitts keep your hands warm on the cool stroller while allowing you quick access to helping baby with bare hands. Available in store for $49.99.

Another great option would be any one of our gorgeous diaper bags! Built to last, you can use these bags long after the diapers have been changed! We’ve got quite a number to choose from, so consider the personality of the parent your shopping for an dive in! Skip Hop, Oioi, Storksak and Babymel are all available in store and online.


Finally, treat your expectant mom to a Spa Day! Even if it’s in your own home. We’ve got a great selection of Mommy products from both Erbaviva and Substance! Soothing Belly Rubs, Quease -Ease Lip balms and tantalizing massage oils for tender tootsies!


Come visit us in store for more great suggestions! We’re at 755 Bank Street and 1244 Wellington Street in Ottawa, or 286 Danforth Avenue in Toronto!


Products of Substance

With the expansion of our flagship store, Fab customers have been noticing all kinds of new additions to our shelves- One of the most popular has been the Substance skincare line. These products are brought to us by the holistically-minded Matter Company.

Based in Toronto, Matter was created by Environmental Studies graduate & Therapeutic Herbalist, Denise Williams. She originally thought to give the products as gifts to friends and family alike, but up sprung a successful business opportunity that saw Denise growing herbs in her basement and creating lines to suit the lifestyles of those around her.

My personal fave (even though I’m not an infant!) has got to be the Substance Baby Crème. With its invigorating scent of Grapefruit and Peppermint oils, the lotion is a delight to put on. You can often find me in store “trying out” the sampler. The infusion of Wheat Germ helps to soothe itchy skin, and the cream itself is formulated specifically to increase resiliency and elasticity of growing skin- very important for when your little guys shoot up like weeds!

Also important this season is sun care, and we’ve been finding it extremely difficult to keep the Natural Sun Care Crème in stock! Flying off the shelves, this chemical-free sunblock includes Shea Butter, Sesame Seed oil and Jojoba oil. It’s a water-resistant formula, safe for all ages. The active ingredient is 20% micro-ionized zinc oxide which protects against harmful UVAs and UVBs. Zinc is also an anti-bacterial, anti-inflammatory and safe for sensitive skin.

Mommy is not an after-thought with Substance, as they have Belly Jelly, Mineral Soak, and the hugely popular Leg & Back Crème on offer. Whether you’re expecting a newbie or running after a feisty toddler, this cream is heaven on earth! Husbands- what better way to thank the mother-to-be than a daily foot rub with stimulating and cooling lotion?

The Substance Nipple Crème is fantastic, for a million reasons, but specifically because it doesn’t need to be removed prior to feeding. Its all-natural formula is safe for baby to ingest, and that feature allows you to use this one little product on chapped nipples, lips, noses or cheeks. The olive, coconut and grapeseed oil make for a smooth application, and the product is virtually unscented and has no flavour whatsoever (I had to try it out myself, in the name of research!).

One thing you’ll notice is that the packaging reads like a grocery list, which means that you don’t need a chemistry degree to understand what you’re putting on your baby’s sensitive skin. Confidence in the product is the Matter Company mantra, as their simple slogan “The ingredients are the product” denotes.

C’mon by any location and have a sniff and a sample- you’ll be impressed with the scent and quality of the Substance line.


Available at all locations; Baby Crème $17.99, Baby Body Foam $17.99, Nappy Rash Ointment $7.99, Mineral Soak $17.99, Belly Jelly $7.99, Nipple Crème $11.99, Leg & Back Crème $20.99.